How This Founder’s Software Is Revolutionizing the Beauty Industry
Matt Danna’s Boulevard Achieves $50 Million in Revenue by Transforming Personal Care Companies Digitally
In a world where first impressions matter, looking your best can make all the difference. But behind the polished exteriors of beauty salons and spas lies a struggle to manage bookings, clients, and services efficiently. Enter Boulevard, the brainchild of Matt Danna and his co-founder Sean Stavropoulos. Founded in 2015, Boulevard has rapidly become a game-changer for personal care companies, helping them streamline operations, enhance customer experience, and ultimately, boost revenue.
The Humble Beginnings
Matt Danna, 36, and Sean Stavropoulos, 37, didn’t start their journey as tech moguls with a silver spoon. Their venture into the beauty industry began in an unconventional way: by knocking on the doors of salons all over Los Angeles, pretending to be college students working on a class project. Their mission? To understand the pain points in the salon industry’s existing booking software.
“We went in there with curiosity, asking simple questions about how their systems worked and what could be improved,” recalls Danna. The duo quickly realized that the industry was ripe for disruption. Many salons were struggling with outdated software that didn’t meet their needs, leading to inefficiencies and lost business.
Building the Future of Beauty
With a clear vision in mind, Danna and Stavropoulos decided to quit their jobs in the tech industry and fully immerse themselves in building a solution that would change the game. The result was Boulevard—a software platform designed to address the specific challenges faced by beauty salons and personal care companies.
Boulevard’s software offers a suite of tools that help businesses manage appointments, process payments, and optimize operations. But what truly sets it apart is its user-friendly interface and ability to customize features based on the unique needs of each salon. This flexibility has made Boulevard the go-to platform for many of the top salons in the industry.
Overcoming Challenges and Celebrating Success
The journey to success was not without its hurdles. In the early days, Danna and Stavropoulos found themselves eating ramen noodles to save money while pouring all their resources into developing the software. They also faced skepticism from investors who were wary of venturing into the niche market of salon software.
However, their persistence paid off. Boulevard’s innovative approach quickly caught the attention of salon owners and investors alike. By the end of 2023, Boulevard had generated over $50 million in annual revenue, a testament to the impact of their software on the industry. The company is now on track to break $100 million by the end of this year, solidifying its position as a leader in the beauty tech space.
A Digital Makeover for the Beauty Industry
Boulevard’s success is more than just a financial milestone; it’s a reflection of the growing importance of technology in the beauty and personal care industry. As more businesses recognize the need for digital solutions to stay competitive, Boulevard’s influence continues to expand.
“We’re not just offering software; we’re providing a digital makeover that helps businesses look and perform their best,” says Danna. “Our goal is to empower these companies to deliver exceptional service and create lasting impressions on their clients.”
The Road Ahead
As Boulevard looks to the future, Danna and Stavropoulos remain focused on innovation. The company is continuously developing new features and expanding its reach to serve more businesses in the personal care sector. With the global beauty industry projected to grow significantly in the coming years, Boulevard is well-positioned to lead the charge in digital transformation.
For now, Danna and Stavropoulos can take pride in knowing that their software is helping countless businesses thrive, one booking at a time. And as Boulevard continues to grow, one thing is certain: the future of beauty is digital, and Boulevard is paving the way.
In a world where technology and beauty intersect, Boulevard stands out as a shining example of how innovation can transform an entire industry. By addressing the unique challenges of personal care companies, Matt Danna and Sean Stavropoulos have not only built a successful business but also redefined what it means to look—and be—your best.
